(Who I Am)
About Me
I believe great products aren't defined by how they look, they're defined by how effortlessly people can use them. That's why I focus on understanding users before designing interfaces. Through research, strategy, prototyping, and continuous iteration, I create experiences that solve real problems while supporting business growth.
With over 8 years of experience across SaaS, fintech, e-commerce, and service industries, I've helped businesses transform complex ideas into products that are easier to use, easier to build, and easier to grow.
Jay — Senior Product Designer & UX Researcher
I design digital products that bridge user needs with business goals. Over the past seven years, I've helped startups and businesses create intuitive user experiences, scalable design systems, and conversion-focused interfaces across SaaS, fintech, e-commerce, and service industries.
Beyond client work, I enjoy building products of my own, including Design Pro Grid, a Figma plugin created to simplify design workflows and improve designer productivity.
7+ Years
✓ Designing digital products
42+ Projects
✓ Delivered independently in 2025
700+ Screens
✓ Designed across web & mobile products
1 Product Built
✓ Creator of Design Pro Grid
Mission
Designing Products That Solve Problems, Not Just Look Good.
How I Work?
✓ Understand before designing
✓ Simplicity over unnecessary complexity
✓ Research before assumptions
✓ Design systems over one-off screens
✓ Collaboration over handoffs
✓ Business goals aligned with user needs
(FAQs)
Frequently Asked Questions
Everything you might want to know before working with me.
What services do you offer?
I specialize in Product Design, UX Design, UX Research, Design Systems, Website Design, UX Audits, Wireframing, Prototyping, and Design-to-Development collaboration. I work with startups, growing businesses, and product teams to create user-centered digital experiences.
What types of products have you worked on?
Over the past seven years, I've designed products across SaaS, fintech, e-commerce, healthcare, AI, and service-based industries. My experience ranges from marketing websites and dashboards to enterprise platforms and mobile applications.
Do you work with startups?
Yes. I enjoy partnering with founders and early-stage startups to transform ideas into well-designed products. From product discovery and MVP design to scalable design systems, I can support the entire design journey.
What is your design process?
Every project follows a structured process:
Discovery → UX Research → Information Architecture → Wireframes → UI Design → Interactive Prototypes → Design Systems → Developer Handoff
This helps ensure that every design decision is backed by user needs and business goals.
Which tools do you use?
My primary design tool is Figma. I also work with FigJam, Miro, Adobe Illustrator, Photoshop, Notion, Jira, Confluence, and AI tools such as ChatGPT, Claude, Gemini, Midjourney, and Higgsfield to support research, ideation, and design workflows.
Do you work with developers?
Absolutely. I collaborate closely with developers throughout implementation by providing organized Figma files, reusable components, design tokens, interaction specifications, and ongoing design QA to ensure the final product matches the intended experience.
Can you improve an existing product instead of designing a new one?
Yes. I regularly conduct UX audits and usability evaluations for existing products. I identify usability issues, accessibility gaps, inconsistent interfaces, and opportunities to improve user engagement, conversions, and overall product performance.
